A Big Step Towards Changes in Residential Water Conservation

DENVER, CO – January 30, 2023 – Greyter Water Systems Inc., provider of The Greyter HOME™, a residential greywater reuse system advancing the construction and building industry completed a $10m Series B round. Led by Ferguson Ventures, the Corporate Venture Capital (CVC) arm of Ferguson, a leading North American value-added distributor serving the built-world industry, and LEN^X, the investment arm of Lennar, one of the nation’s leading homebuilders, the investment offers Greyter the opportunity to scale its business to meet increasing demand from builders for sustainable and water efficient homes and communities.  

The Greyter HOME is a revolutionary, award-winning appliance that meets the stringent NSF 350 standard for residential greywater reuse and can reduce indoor water consumption by as much as 25%. This first-of-its-kind, fully automated system captures water from showers and bathtubs, treats it to a near-potable quality, and provides clear, odor-free water to meet a home’s toilet-flushing demands.

Greyter, by teaming up with Ferguson Ventures and LEN^X, is poised to make great strides toward changing the way water is used in residential homes.

With increasing stresses on water supply, homebuilders and municipalities are working together to reduce water consumption within the home. Greyter has been steadily building momentum since its Series A closing in early 2020, when it subsequently began integrating the Greyter HOME solution into residential homes at greater scale.

“Over the past 10 years, we’ve had an obsessive focus on developing a solution that manages water more efficiently because it makes no sense to flush toilets with drinking water,” said Mark Sales, co-founder and CEO. “By capturing and treating shower and bath water so that it can be reused to meet the demands of toilet flushing, the Greyter HOME offers builders and municipalities the single greatest water conservation solution for the home.

“Ferguson is committed to helping our customers design and build water-efficient communities,” says Blake Luse, Managing Director of Ferguson Ventures. “We invested in Greyter to accelerate the adoption of innovative and sustainable solutions to reduce water consumption. They have created a revolutionary product, and together we’ll help the industry build better, more environmentally friendly homes.”

“The importance of incorporating sustainable and logical environmental solutions into our homes and communities is front and center at Lennar,” said Eric Feder, President of LEN^X. “Greyter has been an extraordinary partner, and this investment underscores our continued commitment to accelerate the ability to bring sustainable, water savings solutions to our homeowners across the country.”

In 2022, Greyter teamed with Ferguson and Lennar to bring the Greyter technology to 29 homeowners at Lennar’s Red Hawk community located in Castle Rock, Colorado. “We commend the town of Castle Rock’s commitment to water conservation and its adoption of Regulation 86, which provided the framework for including the Greyter HOME solution within this community,” said John Bell, co-founder and CCO. The completion of Red Hawk marks the Greyter HOME’s third community with Lennar.

“We are extremely excited to see the industry helping to lead the charge on water conservation. Having investment from LEN^x and Ferguson Ventures continues to validate our innovative product and its importance to water sustainability efforts,” said Mark Sales co-founder and CEO, “This is also a strong signal that the industry is addressing water conservation by ensuring that homes and buildings are energy efficient as well as water-efficient – the perfect combination for a sustainable future.”

About Greyter Water Systems

With pressures on freshwater resources and with the rising costs of water, Greyter’s mission is to work with builders and municipalities to create water efficient communities. The Greyter HOME is an award-winning, NSF 350 certified water recycling system that can help reduce indoor water consumption in a family home. Greyter also offers industry proven water reuse solutions for multi-unit, commercial and industrial buildings. Greyter is a privately held business led by a team with many years of experience in offering innovative water resource management solutions to the commercial/industrial and residential marketplace. For more information on the Greyter HOME and Greyter Water Systems visit www.greyter.com.

About Lennar Corporation

Lennar Corporation, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up and active adult homes primarily under the Lennar brand name. Lennar’s Financial Services segment provides mortgage financing, title and closing services primarily for buyers of Lennar’s homes and, through LMF Commercial, originates mortgage loans secured primarily by commercial real estate properties throughout the United States. Lennar’s Multifamily segment is a nationwide developer of high-quality multifamily rental properties. LEN^X drives Lennar’s technology, innovation, and strategic investments. For more information about Lennar, please visit lennar.com.

About Ferguson

Ferguson plc (NYSE: FERG; LSE: FERG) is a leading value-added distributor in North America providing expertise, solutions and products from infrastructure, plumbing and appliances to HVAC, fire, fabrication and more. We exist to make our customers’ complex projects simple, successful and sustainable. Ferguson is headquartered in the U.K., with its operations and associates solely focused on North America and managed from Newport News, Virginia. For more information, please visit www.corporate.ferguson.com or follow us on LinkedIn: www.linkedin.com/company/ferguson-enterprises.

About Castle Rock Water

Castle Rock Water is municipally-owned and provides three distinct water services – drinking water, wastewater and stormwater. Though a part of the City of Castle Rock, the water provider is funded solely through rates and fees. Having one water provider for all water service provides consistency and reliability for service with an integrated approach for efficiencies. For more information about Castle Rock Water, please visit www.crgov.com

Media Contact:
Kate Peters
Greyter
media@greyter.com
(844)473-9837 xt.235

About Bloom in Seaton by Mattamy Homes

Offering a collection of thoughtfully designed townhomes, Bloom in Seaton is designed to connect residents to the wonders of nature, the goodness of neighbours, and the promise of a life in harmony with the environment. For more information about Bloom visit:www.mattamyhomes.com/ontario/gta/sustainable-community-bloom-in-seaton

About Mattamy Homes

Mattamy Homes is the largest privately owned homebuilder in North America, with a 40-year history of operations across the United States and Canada. Every year, Mattamy helps 8,000 families realize their dream of home ownership. In the United States, the company is represented in 11 markets –Charlotte, Raleigh, Phoenix, Tucson, Jacksonville, Orlando (where its US head office is located), Tampa, Sarasota, Naples, Dallas and Southeast Florida – and in Canada, its communities stretch across the Greater Toronto Area, as well as in Ottawa, Calgary and Edmonton. For more information, visit:www.mattamyhomes.com

About Greyter

At Greyter, we believe that reused water is smart water. Our mission is to work hand in hand with builders, developers, engineers, and architects along with municipal officials by providing solutions that assist in the creation of water-efficient communities. For more information about the award-winning Greyter HOME visit:www.greyter.com

The Greyter HOME(TM) was recently highlighted in Green Builder Media’s innovative product spotlight, via an interview with Greyter Water Systems’ vice president, business development, John Bell.

Greyter is excited to announce that its water management solution was chosen by Purolator to help manage water efficiently at the company’s new 300,000 SQFT Etobicoke courier & shipping center located at 325 Humber College Boulevard.

With over 50 years of delivering across Canada and all-around Ontario, Purolator is a leading integrated freight and parcel solutions provider that continues to expand its reach. Greyter’s rainwater harvesting solution captures rainwater from the roof and treats the water to supply 32 toilets and 16 urinals for up to 1000 employees daily. The properties irrigation system is also connected to the rainwater harvesting system, maximizing the potential of using up as much collected rainwater as possible.

Greyter’s solution was selected in order to help meet Toronto’s “Green Standard”. The Toronto city initiative requires that all new construction retain runoff generated from a minimum of 10 mm depth of rainfall from all site surfaces through water efficient management practices such as water harvesting and reuse. “We are excited about being selected for this project and we would like to thank LPI Mechanical who worked with us on both the design and to ensure the system was installed and commissioned safely under COVID-19 protocols,” said Mark Sales, co-Founder, and CEO of Greyter Water Systems. The consulting engineers for this project were A.M. Candraras Associates INC. & built by POMERLEAU, a leader in the construction industry and a pioneer in sustainable buildings.

The Greyter HOME(TM) was recently highlighted in Green Builder Media’s innovative product spotlight, via an interview with Greyter Water Systems’ vice president, business development, John Bell.

Greyter Water Systems Inc. is proud to announce the final commissioning of its water management solution at Platform Condos, a project located at 1177 Danforth Ave in Toronto, Ontario. The nine-story building with 104 suites is conveniently located steps from Greenwood Subway station and is extremely transit-friendly.

The project features Greyter Water Systems’ commercial buildings solution which treats and processes reclaimed stormwater so that it can be used for non-potable purposes. After a large rain event, when surplus water is available in the building’s stormwater management tank, the system collects, filters and disinfects the water for toilet flushing and irrigation. Once stormwater has been consumed, the system automatically reverts back to domestic water to keep the toilets flushing.

With an average monthly freshwater savings of 15,000 liters, Platform Condos’ stormwater management program reduces the building’s load on the municipal storm sewer system while conserving perfectly good drinking water. “We are proud to have been selected for the Platform project as it is another great example of how using water wisely helps create water efficient communities,” said Mark Sales, co-founder and CEO of Greyter Water Systems. Platform Condos was designed by KIRKOR Architects and developed by Sierra Building Group. Project Engineers are MV Shore Engineering Consultants and a number of subcontractors contributed to the construction of the project including Frisoni Mechanical.