Greyter Receives Strategic Investment From Geranium Corporation

Mar 1, 2013 | Mark Sales

Greyter Water Systems a leading provider of water recovery and reuse technology management solutions, today announced that Geranium Corporation has made a minority investment in the Company. Headquartered in Markham, Geranium Corporation is one of Ontario’s few fully integrated land development and building companies. Geranium has been developing and building family communities across Southern Ontario for 35 years. Geranium has an established record of sustainable development practices which include water conservation measures and enhanced stormwater management at the community level. With over 30 years experience in land development and construction, the company’s key objectives are compatible with Greyter’s future plans.

Boaz Feiner, President of Housing Division Geranium Homes, will join Greyter Water Systems’ Board of Directors. Financial terms of the transaction were not disclosed. This investment strengthens Greyter’s ability to deliver commercial systems to the marketplace. Not only will the investment enhance Greyter’s capability to increase sales, it will also promote opportunities for collaboration between the companies for commercial and residential installations.

“Greyter is uniquely positioned to excel in an era demanding smart water technology for reducing water consumption. This investment will allow us to accelerate our sales growth while advancing our residential product offering,” said Greyter’s co-founder and CEO, Mark Sales. “We have seen an increase in demand for water reuse solutions and partnering with Geranium is very exciting as their strengths are highly complementary to our own capabilities,” said the company’s co-founder and COO, Chris Thompson.